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How to Avoid Lame Promotional Products

February 6th, 2016 By CustomLipBalmStore


Sometimes, companies have good intentions to offer good promotional products to current or potential customers, but they make the mistake of ordering the wrong items to give away. How to do you choose the right products that your customers will love?

Think about the Customer

Get into the mindset of your customer. What do they like to use on a regular basis? What item will make them excited? By understanding their wants and desires, you can choose a product that matches their needs.

You might even consider talking with current customers to see what they like. Another option is to look at the types of promotional products that are being used by your competitors.

Choose High Quality Products

You might be tempted to cut corners so that you can save money, but cheap items will quickly be discarded by your customers. So, make sure that you do it right, to offer a high quality product that can be used on an ongoing basis. Consider the quality of the product and the design of the label.

For example, if you decide to use customized chapstick, then it’s a good idea to pick a chapstick made with high quality ingredients. Cheaper, waxy chapstick might not be as desirable, which means that your customers might throw away the chapstick after using it a few times. Here at Custom Lip Balm Store, our goal is to help you get access to high quality products, at a price that you can afford.

Pick Something Customers Will Use

Will the items that you are handing out be used on a regular basis? Small trinkets, such as keychains and fridge magnets are often thrown away, because customers won’t see the use for these items. But, other popular things such as chapstick or hand sanitizer can be beneficial on a daily basis, so it is likely that the customer will hold onto these items.

By choosing a promotional item, such as custom lip balm, that people will want to use every day, you can ensure that they will see your brand and logo on the label regularly. The goal is to keep your company in the front of their mind, so that they contact you when they are ready to buy your products or services.

If you want to learn more about effective marketing with promotional products, contact us at Custom Lip Balm Store and we will help you choose the right products for your needs. Our team is here to help, so contact us today.

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