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New Year’s Resolutions to Boost Your Marketing Efforts This Year

January 7th, 2017 By CustomLipBalmStore


Have you set some big goals to increase your business sales this year? January is always a great time to plan your strategy this year, to make sure that you are starting things in the right way. Here are a few New Year’s resolutions that you might consider for your business marketing efforts in 2017:

Focus on Rebranding

Do you have a business brand that draws in customers who are interested in your product or service? If you don’t have a strong brand, then your marketing efforts need to be first focused on branding before anything else. Hire someone who can help you create a strong logo and theme that can be used on all of your marketing materials.

Reconnect with Past Customers

If you compare the marketing costs of promoting repeat sales with the cost of bringing in new customers, you will see that it is much cheaper to keep your current customers coming back to buy more. Set aside a portion of your marketing budget to reach out to current and past customers so that you can strengthen the relationships and increase the likelihood of repeat sales.

Don’t Ignore Online Marketing Efforts

The internet is an integral part of our society, which means that your business will quickly be irrelevant if you don’t establish a presence online. Start with a website, add social media efforts, and look for ways that you can connect with your customers on different platforms where they are spending time.

Leverage Promotional Products

Adding promotional products into your marketing strategy is a great way to leave a memorable impression with current and potential customers. Order custom lip balm, hand sanitizer, insect repellent, or any other items that you think your customers will enjoy. Consider your target demographic and choose products that will be popular among those people. Custom products are a great way to offer a small gift and strengthen your brand at the same time. You can personalize the labels with your business contact information and other relevant details as well.

Here at Custom Lip Balm Store, we are here to help you reach your business goals in 2017. If you want help with your marketing efforts, talk to our team about the benefits of custom lip balm and other promotional products. You are invited to contact our team any time to learn more about how these products can be integrated with your marketing goals.

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