Reach Out to Your Customers with Custom Lip Balm
September 3rd, 2017 By CustomLipBalmStore
Many small business owners focus a lot of time and money on marketing efforts to bring in new customers. These activities are important to help the business grow. But, you shouldn’t overlook the benefits of reaching out to current and past customers.
In fact, marketing experts will often agree that you can get a better return on your investment by focusing a portion of your marketing budget on reconnecting with past customers. If you are going to reach out to these people, then you need to make sure that you have something that will catch their attention. Custom lip balm is a great option to consider.
New Customers vs. Past Customers
When your marketing budget is focused on connecting with new customers, you must sort through a lot of people to find the people who are the right match for your products. People aren’t always willing to share their payment information with a company that they don’t know.
But, past customers have already indicated an interest in the products or services that you are offering. These people have been willing to spend money with your company in the past, so it is much easier to lead them towards a repeat purchase.
Generating Good Will with Your Customers
As you are reaching out to past customers, there are several things that you need to consider with these efforts. First, think about the way that you make them feel during the conversation. A small gift, such as personalized chapstick, can be the perfect way to soften the situation and let them know that you are grateful for the business relationship.
Also, it is important to make sure that the person has your contact information. Just because they have purchased from your company in the past, doesn’t mean that they still have your business information. So, make sure to include your phone number, website, email address, and any other relevant contact information on the custom lip balm label. This information will make it easy for the customer to reach out when they are ready to make a purchase.
Do you need help with the design of your custom chapstick label? Our team here at Custom Lip Balm store is always here to offer the assistance that you need. Contact us to learn more about the products that we offer. Everything is customizable, to help with your ongoing marketing and business efforts.